.png)
The earlier you become part of the specification process, the greater your chances of getting specified.
Manufacturers that make it easier for architects to find and specify their products — instead of engaging with architects after specification decisions have been made — are far more likely to be chosen.
How do architects find products today?
Architects are under tons of pressure to build sustainable, safe, and sound buildings. The pressure increases daily with new standards being introduced.
Architects need information that is:
- Easy to find
- Accurate and current
- Available within their workflow
If product information, is hard to access, irrelevant, or incomplete, they will choose something else.
Convenience matters in this high stress role. Your job is to become easy to find.
How can you do this? With Lattira Spec, architects and manufacturers are collaborators. You have direct integration into architect workflows, exposure to a highly engaged specification audience, and increased product visibility. Connect with architects and support better project outcomes.
What makes a product manufacturer successful?
Successful manufacturers are doing something differently from most. They are an asset to architects, helping them to solve their specification problems.
Architects are looking for trusted project partners who:
- Provide reliable product data
- Offer technical expertise
- Make products easily accessible during spec development
If you help to reduce uncertainty you become a valuable part of the design process.
Why is product visibility important during specification?
If your product isn't visible to specifiers, it is undiscoverable and won't get specified. Invisibility becomes increasingly detrimental where important decisions are made. Visibility during the spec process is important because you are helping architects make informed decisions easily, thereby increasing your chance of being specified.
How can manufacturers connect with architects?
Lattira Source helps manufacturers place their products in the environments where specification decisions happen. Through integration with Lattira Spec, you are providing architects access to relevant, accurate product information. This helps your product visibility allowing you to greatly influence decisions early in the design cycle.
Become an active part of the specification journey with Lattira Source.
Related:
Testimonial – How NBS CA Saves Tektum Group 50% More Time Spec Writing | Hubexo North America
How to Reduce Project Delays with BIM Integration | Hubexo North America
How Tektum Consulting Group Gives Owners Peace of Mind – Case Study | Hubexo North America