---
title: 3 Tips to Increase Your Chances of Getting Specified
description: Many manufacturers assume that if they have a great product, specification will follow but with thousands of other manufacturers in across the AEC the competition is strong.
image: https://www.lattira.us/hubfs/2-Jun-19-2026-05-31-17-4091-PM.png
---
 
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# 3 Tips to Increase Your Chances of Getting Specified
If you build it, will they come?
Manufacturers assume that if they have a great product, they’ll get specified by architects and spec writers, but is that true?
You have to start with a great product, but how do you position yourself at the top of a competitive heap? We have three key tips to increase your chances of being selected for the specification over your competitors.
**Why is it important for manufacturers to be visible?**
**Tip #1 – Be seen by spec writers so they can integrate your products**
Visibility is key to getting into a spec writer’s workflow. Spec writers are under intense pressure and tight deadlines, which means they prioritize products that are easy to find, trust, and specify.
You need to reach them when and where they start, at the beginning of the project lifecycle. With [**Lattira Source,**](https://hubs.ly/Q04cZMVg0) you can organize and manage your entire product range with ease, so spec writers can pull them directly into their specification.
**Why do manufacturers need to be early in the project lifecycle?**
**Tip #2 – Be early in the project lifecycle**
Manufacturers have an **85% chance of winning the project** when it comes out to bid if they get specified at the TOP of the project life cycle. All you have to do is show up. Your product must be:
Want an easy way to have your products appear directly in specification workflows? [**Try us today.**](https://hubs.ly/Q04cZMVg0)
**Trust is crucial.**
**Tip #3 – Be consistent and trustworthy**
Architects and specifiers use products they can trust. They partner with manufacturers they recognize and products that consistently meet or exceed performance standards.
Use [**Lattira Source**](https://hubs.ly/Q04cZMVg0) to update your product information so changes are reflected instantly across all projects where your products are specified, maintaining consistency and accuracy.
**How to win the Specification?**
If you win the specification, you have an **85% chance** of winning the project. Once a product is specified, switching is rare. That’s why [**Lattira Source**](https://hubs.ly/Q04cZMVg0) places you in front of the specification writers who are searching for your products and directly pulls them into their workflow.
[**See how it works today.**](https://hubs.ly/Q04cZMVg0)
**Related:**
[**Testimonial – How NBS CA Saves Tektum Group 50% More Time Spec Writing | Hubexo North America**](https://na.hubexo.com/testimonial-how-nbs-ca-saves-tektum-group-50-more-time-spec-writing/)
[**How to Reduce Project Delays with BIM Integration | Hubexo North America**](https://na.hubexo.com/how-to-reduce-project-delays-with-bim-integration/)
[**How Tektum Consulting Group Gives Owners Peace of Mind – Case Study | Hubexo North America**](https://na.hubexo.com/how-tektum-consulting-group-gives-owners-peace-of-mind-case-study/)
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### Related Articles
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#### [Why Manufacturers Need to Track Their Product Analytics](https://www.lattira.us/lattira-blog/why-manufacturers-need-to-track-their-product-analytics)
#### [How Architects Make Product Specification Choices](https://www.lattira.us/lattira-blog/how-architects-make-product-specification-choices)
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