Tracking product analytics as a manufacturer offers a valuable opportunity to see how your product performs within the specification process.
Most building product manufacturers know their revenue and top customers but understanding how professionals interact with your products can help you make data-driven decisions and significantly improve your reach!
What can product analytics tell you?
In the Architecture, Engineering, and Construction (AEC) ecosystem, specifications are executed on digital platforms like Lattira, which boasts over 92% AJ top architects and over 30,000+ manufacturer products.
That’s why being in front of spec writers when and where the work is happening is critical to answering questions like:
- How often was your product viewed by architects?
- Which products are being considered?
- At which stage of the workflow are you getting specified?
This information tells you more than sales data can; it shows you why you were chosen over your competitors.
Why should manufacturers track product analytics?
Data is everything. Tracking analytics can reveal key information to help you generate more profit for your business. Product analytics can reveal:
- How often are younotbeing specified, or are younotbeing seen
- Are your products underperforming? Do your competitors have stronger features?
- Is your messaging unclear? Is your segment overcrowded?
How to track product analytics?
Spec writers want easy-to-use tools such as Lattira Spec that integrate with platforms, enabling your products to appear directly in specification workflows. With Lattira Source, manufacturers can track views, downloads, and specification activity to make better decisions.
See which products are working
Visibility into your product performance is a competitive advantage. If you know what’s working, you can optimize it. Spec insights are invaluable for manufacturers in a digital world. Ready to see which of your products are performing?
Related:
Testimonial – How NBS CA Saves Tektum Group 50% More Time Spec Writing | Hubexo North America
How to Reduce Project Delays with BIM Integration | Hubexo North America
How Tektum Consulting Group Gives Owners Peace of Mind – Case Study | Hubexo North America