---
title: How Can Manufacturers Increase Product Visibility?
description: For years, manufacturers have relied on reps to increase product visibility... that has changed. Here's how manufacturers are increasing visibility.
image: https://www.lattira.us/hubfs/3-Jun-19-2026-04-45-34-8387-PM.png
---
 
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# How Can Manufacturers Increase Product Visibility?
Shanice Lodge
For years, manufacturers have relied on sales representatives to increase product visibility, but in the digital age, that's changed. Reps are valuable, but they can't be your only — or even top — choice in the current AEC landscape.
Manufacturers are now leveraging their relationships with representatives and their digital visibility. Tools like **[Lattira Source](https://hubs.ly/Q04cZQlp0)** put manufacturers' products in front of decision-makers at the time important decisions are being made.
Simply put, you have an **85% chance of winning the project** when it comes out to bid if you get specified at the **top of the project lifecycle**.
## **How are manufacturers getting specified?**
Manufacturers get specified when they use support reps with digital tools, show up at the top of architect and spec writing workflows where the key decisions are made, and build *consistent product visibility*.
**[With](https://hubs.ly/Q04cZQlp0)** **[Lattira Source](https://hubs.ly/Q04cZQlp0)**, you can get discovered by thousands of professionals actively looking for solutions like yours across multiple projects. Try today.
## **Why should manufacturers use a ‘spec’ platform?**
The bottom line is, if your products appear where architects, spec writers, and engineers search when specifying projects, you will:
- Be seen early
- Be easier to specify
- Be consistently visible
This builds trust and credibility. Lattira also lets you showcase verified certifications, test reports, and compliance documentation in one trusted platform. **[Try a complimentary demo today!](https://hubs.ly/Q04cZQlp0)**
## **Get specified at the top of the project lifecycle.**
With **[Lattira Source](https://hubs.ly/Q04cZQlp0)**, you can be visible to architects, spec writers, engineers, and designers at the exact moment they’re making product decisions. We extend your reach beyond reps so you can get your products specified more often, by more professionals.
If you’re ready to increase product visibility, [book a demo](https://hubs.ly/Q04cZQlp0) to see how manufacturers are getting specified higher in the project lifecycle today.
## Related:
[Testimonial – How NBS CA Saves Tektum Group 50% More Time Spec Writing | Hubexo North America](https://na.hubexo.com/testimonial-how-nbs-ca-saves-tektum-group-50-more-time-spec-writing/)
[How to Reduce Project Delays with BIM Integration | Hubexo North America](https://na.hubexo.com/how-to-reduce-project-delays-with-bim-integration/)
[How Tektum Consulting Group Gives Owners Peace of Mind – Case Study | Hubexo North America](https://na.hubexo.com/how-tektum-consulting-group-gives-owners-peace-of-mind-case-study/)
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#### [3 Tips to Increase Your Chances of Getting Specified](https://www.lattira.us/lattira-blog/3-tips-to-increase-your-chances-of-getting-specified)
#### [Why Manufacturers Need to Track Their Product Analytics](https://www.lattira.us/lattira-blog/why-manufacturers-need-to-track-their-product-analytics)
#### [How Architects Make Product Specification Choices](https://www.lattira.us/lattira-blog/how-architects-make-product-specification-choices)
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